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Resources for selling courses

Getting started in setting up you courses can be overwhelming. This page will help guide you through where you can sell them, how to easily build a decent structure, and how to market them.

Getting started - what are you selling?

You might think you need to be a pro at something to sell a online course? WRONG ! You just need to know more than a beginner , and actually your course may resonate better with a newbie to that area as you don't overcomplicate the course. 


Courses can literally be anything (that's legal). Hobbies, career skills, soft skills, and much more. Write down your knowledge areas you think you could give someone a great lesson in. 


Next you need to look at demand , search for other instructors selling those courses, do they have a sales history on the course? Loads of feedback?  That means there is demand. The goldmine however is high demand low supply, so circle those courses you could do as a priority that meets that picture.

How to Build strong structure

Remember your audience, if it's a beginner course keep it basic but detailed enough to give a solid high level understanding. Add in lessons such as 'what is....' , 'how to....', ' what's the difference between .... And ...'.


Remember AI can help form course structure, but never lose the human touch or it could become too clinical.

Where to sell?

  • Udemy - My favorite place to start , simple to set up, great research tools, a instructors community, and a massive audience.
  • Skill Success - A good audience  base and pays good commissions. They won't accept certain courses such as ITIL, but it's still worth looking to see if you can design courses that are relevant.
  • Learnfly - Limited audience base but growing, however commissions are now huge, not a priority.

What Equipment do I need?

Starting off....

I literally started with the microphone and webcam on my laptop! Most laptops have a decent camera, and although it worked and the courses still sell, I do notice the audio quality difference since I bought a microphone. 


Want suggestions for a good laptop? I suggest this on the HP Lapbook , not too expensive but good spec! 

Webcam

There are loads on the market these days, but I suggest one that's high in MP image quality. Remember you want your courses to have the human touch and relate to you. So showing a non blurry face is important!

Condenser microphone

You honestly do not need a high priced microphone, a reasonable one can be around 30 bucks. Most are now USB which is far easier. Make sure you also record in a quiet room. With a more powerful microphone you may pick up background noise, but your courses sound Sooo much better. 

Software

I often use Filmora, a video editing tool that's very accessible. Mainly to cut out my odd noises or habits I may do during recording. 


Also Microsoft Office for PowerPoint is a big help

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